Today Trace One, the largest collaborative retail business platform for consumer-packaged goods (CPG), announced its merger with Selerant, a leading global provider of process-based product lifecycle management (PLM) software and consulting services for manufacturers.

Founded in 2001, Trace One offers a suite of integrated cloud solutions for the creation and management of CPG products. Trace One serves a global customer base, with a powerful retail and manufacturer community of over 5,000 organizations of all sizes, that sits at the heart of the industry ecosystem. Since April 2021, Trace One has been backed by Symphony Technology Group (“STG”), a leading Menlo Park, California based software and data analytics-focused private equity firm with approximately $6 billion assets under management.

“This first strategic transaction marks a significant milestone for the company in our journey towards international expansion and growth. It strengthens Trace One’s position in CPG product development enabling our existing and future customers, including brand owners to deliver remarkable products to consumers,” says Christophe Vanackère, CEO of Trace One. “Our strategy is to grow the business across Europe and in the US. We view Selerant’s strong footprint in Southern Europe and North America as particularly attractive to our clients and growth strategy in these regions. It’s a winning partnership for two perfectly complementary companies,” adds Vanackère.