News

Nov 10 2021

Escalent Wins Award for Groundbreaking Research at The Marketing Research & Insight Excellence Awards

2021 Quirk’s Media Awards Recognize Escalent with Groundbreaking Research Project Award

Escalent is honored to announce the recognition of one of its financial services research teams as winners of Quirk’s 2021 Groundbreaking Research Project award. Quirk’s recognized the team for their innovation, going above and beyond best practices to ensure the research could influence long-term, broader business objectives. The winning project, resulting in the study Seeing the Unseen: The role gender plays in wealth management, was executed with Merrill to understand gender bias in investing relationships.

“We are so proud of this team’s accomplishments,” said Melissa Sauter, CEO of Escalent. “This project is a shining example of how our teams push beyond boundaries to uncover valuable insights. Through innovative approaches, they uncovered gender bias in the wealth management space and worked closely with our client, Merrill, to make women feel seen and heard in the investing world.”

Read the full story at Escalent.co.