Nov 10 2021

Creative Automation Company Celtra Announces Majority Investment by Symphony Technology Group (STG)

Celtra Technologies, Inc. (“Celtra”), the Creative Automation company, announced today it has signed a definitive agreement to receive a majority investment from Symphony Technology Group (“STG”), a private equity partner to market-leading companies in data, software, and analytics. The STG backing will help Celtra grow in partnership with Celtra’s founders and management team. Celtra, a profitable company since 2017, is expected to generate over $50M in revenue in 2021, growing by over 25% year over year. STG’s investment comes on the back of Celtra winning more than 40 new enterprise customers in the recent year, and the expansion of Celtra’s Creative Automation solutions from media businesses into brands and agencies.

“Celtra’s vision was always to empower better creativity in the most scalable way. Over the last ten years, we’ve grown Celtra by providing the most advanced creative platform for leading media and adtech companies. Now, the creative industry is on the cusp of a revolution: just as programmatic transformed media and ad buying, we will now see the same wave take over creative execution and workflows in the next three years,” said Miha Mikek, Celtra Founder and CEO. “We are thrilled to partner with STG to bring our vision to life and grow the company to the next stage.”

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