Kantar, the world’s leading data analytics and brand consulting group, today announced the proposed sale of its Reputation Intelligence business to leading software investor Symphony Technology Group “STG”.

Commenting on the announcement Ian Griffiths, Deputy CEO and Chief Financial Officer, Kantar, said: “Today we set Reputation Intelligence’s course for sustainable growth and leadership. Under this new ownership structure, Reputation Intelligence would have the flexibility and capacity to prioritise its growth and innovation priorities. At the same time, this proposed transaction would allow our Media division to focus on its highest priority growth platforms such as Cross Media Audience Measurement and new digital approaches for our Advertising Intelligence and TGI offerings.”