Escalent, a top human behavior and analytics firm, today launched EVForward™, a new insights platform that helps automakers and utilities plan for the continued growth of electric vehicle (EV) market share. The tool provides rich, actionable analysis based on an unrivaled quantity and quality of inputs to inform the steps industry players need to take today to inspire broader adoption of EVs and ensure their success with future buyers.

“We took a hard look at the types of consumer information companies have been using to power their EV strategies,” said Mike Dovorany, Automotive & Mobility vice president at Escalent. “We found insights regarding future buyers – specifically, those who aren’t early adopters – were virtually non-existent. EVForward closes that gap and helps automakers and utilities position themselves for success as EV adoption grows over the next decade.”