Leading Event Software Company Receives Funding from Palo Alto Based Private Equity Firm
Palo Alto, CA based private equity firm Symphony Technology Group (“STG”) has made a majority investment in CadmiumCD, a leading provider of event technology software. The partnership includes a significant investment to strengthen CadmiumCD’s position in event software, and to develop its capabilities further to solve the pressing needs of association and corporate clients.
Co-founded in 2000 by Michelle Wyatt and Peter Wyatt, CadmiumCD has worked to simplify content management for annual meetings, trade shows, and city-wide conferences. The company’s award-winning software brands have helped redefine how the industry collects, manages, and shares content and data through the entire event planning lifecycle.
“During our initial conversations, we realized that STG shared our vision for CadmiumCD,” says Wyatt. “They spent time interviewing our clients, understanding our business philosophy, and discussing how we might grow our offerings to help clients achieve greater success. We believe that STG’s investment strategy, which puts people and product innovation first, is a perfect fit for our company.”
“Michelle, Peter and the CadmiumCD team have built an industry-leading portfolio of products and are positioned for expansion in a large and underpenetrated market. We are excited to work with the CadmiumCD team to lead the business into this next phase of growth” said William Chisholm, co-founder and Managing Partner of STG.
Read the full story at CadmiumCD.com.