Escalent, a top human behavior and data analytics firm, announces today that it has acquired Javelin Strategy & Research from Greenwich Associates. Javelin Strategy & Research, a research-based advisory firm with deep expertise in the digital financial ecosystem, expands Escalent’s presence in retail and small business banking to complement its market-leading financial services expertise. The transaction was completed on December 30, 2019.

Javelin Strategy & Research is based in the San Francisco Bay Area and provides in-depth analysis of financial services market and technology trends, with expertise in digital banking, payments, fraud & security, and lending. Its clients include leading financial institutions, government agencies, payments companies, merchants, fintechs and technology providers.

“This acquisition allows Escalent to provide its clients with a fully integrated customer experience in the new digital financial ecosystem, and it gives Javelin clients access to a bench of financial industry expertise and consulting for deeper, more comprehensive engagements,” said Escalent CEO Melissa Sauter. “In addition, both Escalent and Javelin share a culture of total commitment to relentless employee and customer happiness so it’s a great fit.”