Philadelphia Conference is the Only eBusiness Forum Dedicated to the Electrical Industry; IDEA’s New Connector is Powered by the EnterWorks Enable Platform to Serve the Community and Members Alike

EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced it will be the Platinum sponsor for the IDEA eBiz 2019 conference held September 16-18, 2019 at the Loews Philadelphia Hotel in Philadelphia, PA. The conference is the only eBusiness forum dedicated to the electrical industry. EnterWorks will also join with IDEA executives on two panel presentations and discussions:

• IDEA Connector Partner PIM featuring EnterWorks executives Rick Chavie, CEO, and Kerry Young, COO, and Kevin Corcoran, Vice President of Sales and Marketing for IDEA, on Wednesday, September 18 from 10:30 to 11:30am EST. The session will identify the value of Product Information Management (PIM) and Master Data Management (MDM) in contributing to our community success and individual member P&L performance. IDEA will detail why the company chose the EnterWorks Enable™ Platform as the underlying technology for the new IDEA Connector and how the solution can be deployed for members looking to synchronize and enrich their content for commerce excellence.
• Enabling Sales, Empowering Growth featuring Bill Ferguson, Vice President of Products & Services for IDEA, and David Howard, Solution Engineer for EnterWorks. The session will take place on Wednesday, September 18 from 1:30 to 2:30pm EST and detail a world of profitable possibilities available through IDEA’s sales enablement platform. Attendees will learn how to generate significant ROI with the global dissemination of ETIM attributes, GDSN links, API to API capabilities and ecommerce syndication for distributors and manufacturers alike.