News

Jul 24 2019

ST Enhances Full-Path Analytics Tool

Experience Cloud Platform Now Captures All Touchpoints That Are Not Automatically Tagged

Symphony Talent today announced an enhancement to its recently launched full-path analytics tool within its Experience Cloud platform. The enhanced capability expands coverage to include the measurement of touchpoints in the candidate journey that are not automatically tagged within the programmatic tool including internal emails, employee referral program, billboards, events, print ads, radio ads and social posts.

This enhancement builds upon Symphony Talent’s full-path analytics tool that covers all programmatic candidate touchpoints including paid ads, conversational messaging, organic search exposure and all aspects of the career website experience. With this new tagging capability, the Experience Cloud platform provides a holistic view of all touchpoints in the candidate journey by attributing both the drivers and influencers that are impacting candidate engagement.

“The addition of the new tagging structure empowers our clients to track the complete candidate journey to understand the effectiveness of their talent marketing tactics at a granular level,” said Sean Quigley, Head of Media Symphony Talent. “This level of data is critical for talent acquisition leaders to further optimize their media spend and transform their analytics into actionable insights that strengthen and personalize the candidate experience and drive conversions.”

Read the full story at SymphonyTalent.com.