Offering an expanded capability set and rallying around a united mission, Market Strategies International-Morpace has completed a months-long evolution into Escalent, an industry leading human behavior and analytics firm. CEO Melissa Sauter made the announcement today at the firm’s headquarters in Livonia, Mich.
“Organizations in every industry are facing transformation and disruption due to new business models, new product categories and the rapid pace of change,” said Sauter. “Escalent helps clients navigate these changes by gathering and providing insights into human behavior—quickly and innovatively—to build brands, enhance customer experiences and develop winning products.”
Fundamental to the Escalent model are proprietary research methodologies and cutting edge technologies used to capture unrivaled data. These rich assets are paired with deep industry expertise and an advanced toolset to develop visualizations that tell the stories of brands in new and immersive ways. Escalent makes sense of this information, offering unique perspectives rooted in contextualized analysis.
Taken together, these capabilities inspired the firm’s new name; Escalent is derived from the word “escalate,” reflecting the firm’s mission to enable rapid growth within clients’ organizations. Escalent is positioned to live up to this brand promise by providing its partners with the insights-driven guidance they need to take smart, informed actions.
“Escalent has developed robust capabilities over 40 years of partnerships with leading global brands in the automotive, consumer & retail, energy, financial services, health, technology and telecommunications industries,” said J.T. Treadwell, managing director at STG Partners. “The firm has built an exceptional reputation within their sectors of focus by demonstrating a deep understanding of even the hardest-to-reach audience segments and professional communities. This familiarity enables Escalent to deliver rich, thorough insights and counsel to clients within any industry facing disruption.”
The global launch of Escalent follows the acquisition and merger of Market Strategies International and Morpace by Palo Alto, Calif.-based private equity firm STG Partners in 2018.
Escalent is a top human behavior and analytics firm specializing in business transformation within industries facing disruption. As catalysts of progress for more than 40 years, the firm is known for driving the world’s biggest brands forward through strategic guidance backed by industry-leading brand, customer experience and product innovation insights. Headquartered in Livonia, Mich., Escalent employs more than 400 research consultants at 12 locations around the world. For more information, please visit escalent.co.