Symphony Advanced Media, the leading data technology and research firm that passively measures integrated cross-media consumption, today announced that its president and CEO Charles Buchwalter will speak at the TV of Tomorrow (TVOT) conference, which is being held at the SVA Theatre, 333 West 23rd Street in New York, New York, Thursday, Dec. 3.

Buchwalter will join the panel “Measuring TV Everywhere,” which is scheduled for 9:15 a.m. to 10:10 a.m. in the Silas Theatre. It will be a deep dive into the challenges and solutions involved in cross-platform measurement given the many ways that today’s consumers watch TV. He will reference recent data from SymphonyAM on mid-fall season viewing habits, including millennials’ preferences including platforms used, the inherent limitations of legacy currency ratings, and why SymphonyAM’s approach to single source, passive cross platform measurement represents the next generation of cross media audience measurement.

Additional panelists include:

– Joan FitzGerald, SVP of Television and Cross-Media Services, comScore (Moderator)

– Sherry Brennan, SVP of Sales Strategy and Development, Fox

– Jane Clarke, CEO and Managing Director, CIMM

– Frank Foster, SVP/General Manager, TiVo Research

– Prasad Joglekar, GM of Data and Analytics, DISH Network

TVOT NYC 2015 is the sixth annual east coast TVOT event that is a highly focused, dialog-driven, one-day event. The TVOT event series is the only industry event to focus on the user experience and business of interactive and advanced TV across multiple platforms and media (e.g., pay-TV, smart TV, tablets, smartphones, OTT, social networks, VOD, game consoles, programming, advertising, t-commerce, transmedia “storyworlds,” VR, wearables, social broadcasting, etc.). For more information visit the event website: http://www.thetvoftomorrowshow.com/frontpage.