Veeva Systems and Symphony Health Solutions today announced their intent to partner to make it fast and easy for life sciences companies to use the combination of Veeva’s rich healthcare professional (HCP) and healthcare organization (HCO) data with Symphony Health Solutions’ leading performance data and analytical insights.
Life sciences companies today shoulder the burden of integrating customer and performance data. They use a wide variety of demographic information in their attempts to match customers with their corresponding prescriber transactions. This process requires significant time and effort that, with inaccurate or incomplete data, can lead to errors and delayed access to critical business information.
To address this problem, Veeva Systems and Symphony Health Solutions are pre-aligning Veeva Network’s customer master and Symphony Health Solutions’ prescriber datasets. Click to read more about the agreement between Veeva and Symphony Health.