Feb 19 2014

Shopzilla Bulks Up On Programmatic Media-Buying, Plans Multiscreen Products

By Kelly Liyakasa, AdExchanger

Shopzilla, the comparison shopping site started in 1996 during the beginning stages of the ecommerce explosion, acquired on Wednesday programmatic media-buying platform Connexity to ramp up its audience-buying efforts.

Shopzilla will integrate Connexity into its audience-activation division, Aisle A, formed one year ago to facilitate display ad sales and retargeting on as well as its owned-and-operated sites Bizrate, Retrevo and Beso, which in total garner about 40 million monthly unique shoppers.

Read more here.