May 13 2013

Shopzilla Launches A Monthly E-Commerce Research Initiative To Track Key Retail Trends

Shopzilla, Inc. has started a monthly e-commerce research initiative in order to track key trends. This online survey was conducted immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada. Data from this study was collected from over 9,000 online buyers from April 24th – 30th, 2013. Some topline findings:

Point of inspiration: Store emails beat magazines, blogs/content sites, and Facebook to drive sales

Platform: Desktops rule but 11% of overall purchases were made on an iPad, 20% for those with HHI $150K+

Price: 75% said that price was an influence in their purchase

Place: Good news for employers, only 17% of purchases were made from the office

Purse Strings: 28% said they felt free to spend, and 31% expected to spend more than the month prior